Novum Interactive

Novum Interactive is a Berlin-based multi touch- and gesture branding and advertising technology provider.
We support agencies, system integrators and brands with creating amazing interactive on screen experiences for their clients, projects or campaigns. We specialise in providing cutting edge software and services that enhance different steps of the customer journey.

We help you to Attract, Engage and Explore your audience. We are driven by 10+ years of experience in developing outstanding interactive projects. It is our mission to enchant our clients and their audiences with compelling consumer and brand interaction solutions.

 Solutions

 Novum Interactive helps agencies, system integrators and brands to create amazing interactive experiences for different
stages of the customer journey. We offer a variety of innovative and multi-engagement digital solutions to engage, stand out
and diversify in the crowd.

We/Attract

Add the wow! to your digital brand presentation and attract your target audience in a playful way
Promote your product or brand and interact with passerby via our gesture and movement based gamification technology

We/Engage 

Enthuse your customers with an amazing and interactive brand engagement journey
Develop a creative and unique digital branding campaign and drive traffic via our multi-touch and gesture recognition solution

We/Explore 

Explore and research consumer behaviour and optimize your brand message for a perfect match
Integrate our statistics module into your interactive campaign and generate a detailed target audience profile

Benefits 

No matter if you have a retail shop, a booth at a trade show or a cinema or hotel lobby, it is always important to get to know your audience and enthuse them on their customer journey.

Novum Interactive provides cutting edge branding and advertisement technology for optimising your campaign or brand story with an enchanting interactive impression.

01.Attract

• Amazing and unique visual content

• Attention-catcher

• Adjusted to your brand message or audience

• A brand awareness boost

02.Engage

• Stimulate a stronger consumer-brand relationship

• Interactive audience engagement via cutting edge advertising technology

• Fully customisable through every step of the customer journey

03.Explore

• Markets, events and locations compatible

• Track and control content and results remotely

• Consumer behaviour insight with a detailed ROI analyses

Featured Work

After all the read Novum Interactive also wants to showcase some past experiences of international clients and brands we have supported with our services, interactive apps and on-screen advertisement solution. As inspiration for the future success we have to offer you in targeting your audience and boosting your brand.

ATTRACT | DMEXCO (Germany)

DMEXCO is the biggest digital marketing conference in Germany. It attracts more brands, agencies, media and tech players from the industry than any other trade show – in 2018 there were 41,000 visitors from 95 countries. DMEXCO selected Novum Interactive as a special advertising partner in the hall, dedicated to technology of the future. Hundreds of passersby were attracted by their own images with attached objects in an Augmented Reality mode and took memorable selfies with DMEXCO logo on them.

ENGAGE | Lucky One Mall (Pakistan)

Lucky One Mall is a shopping mall located in Karachi, Pakistan which is owned by Yunus Brothers Group. The mall is built on an area of 3.4 million square feet and is the largest mall not only in Pakistan, but also in South Asia. Inside, the cupcake producer Peek Freans offers a unique experience to its customers. Via Augmented Reality and gamification effects, provided by the FXMill Software Suite, customers can explore the process of baking a cupcake and eventually earn a physical cupcake as an award.  

EXPLORE | NEC (London)

NEC Corporation is a Japanese multinational provider of information technology (IT) services and products. With 107.000 employees, it has also been the biggest PC vendor in Japan since the 1980s. At the 10th annual NEC show, Novum Interactive created an interactive cinema lobby, in Augmented Reality mode and with gender based accessories, attached to passersby. By measuring the attention span of the visitors, their gender and their age group, it was easy to explore who spent most time in front of the screen and customize its content, based on this information.

For projects in the United Emirates and India,

please contact our partner Wetel

 Get in Touch

Novum Interactive is dedicated to enhancing your customer journey with amazing interactive content.
Get in touch to learn more about our interactive advertising and branding solutions.