We help agencies and system integrators to create amazing interactive projects for their clients. We make this happen through our proprietary software solution, called FXMill, which is the core of our offering. On this page we will explain a bit more about how our software works.
To understand our software and technology better, we have translated the process for developing and activating your Novum Interactive branding and advertisement experience in four easy steps. A quick guide to help you optimize your digital customer journey from start to finish.
A brand, an agency or a system integrator provides us with a concept for an interactive digital campaign they are planning.
We define together which kind of detection technology would suit best. It could be a depth camera for gesture interaction or multi-touch for touch interaction or a combination of both. Interaction with sound is also possible, via microphone. Additional feedback could be provided via RFID tags or QR codes.
We define together which modules of the FXMIll software would be appropriate for the campaign. Then we create the content together, The content and the modules are also dependent on the type of the display. It could be a video wall, LED screen, projection or an Android tablet.
We define together the ROI and we configure the statistics modules accordingly. This could be: age and gender statistics, attention spam, interaction heat map. It could be complied hourly, daily or monthly.
The FxMill software suite combines various sensors, especially depth cameras, multitouch, advance physics and graphics to create outstanding interactive content, typically in 4K. Below you can find the main product groups that we offer, based on hardware requirements. They can all be combined.
Attract|Explore
content of the display reacts to the gestures of the passersby
Augmented reality
Gender based content
Body interaction
Age and gender statistics, attention span, interaction heat map
Product presentation, e-commerce, social engagement e.g.
Real Sense and Kinect 2 Depth camera
Attract|Explore|Engage
Content of the display reacts to the multi touch of the users
RFID
Objects detection
Heat map
Product presentation, e-commerce, social engagement e.g.
ER Frames|Capacity Foils|LIDAR
Attract|Explore
The content of the screen is managed by the user via tablet
RFID
Heat map
Product presentation, e-commerce, social engagement e.g.
Android|iOS|Windows
The FXMill Software Suite incorporates over 500 modules that can be combined to create ready to use apps or as a step stone to develop customer specific interactive experiences. The FxMill software suite modules can be fully configured, monitored or updated over a secured network connection. Different statistics can be generated, for instance the number of people that passed in front of the screen and/or how long they interacted with the screen. Below you can find a list of the FXMill core modules. Any one of them is fully customisable via our Services.
1) Gamification Modules:
a) The Bucket Challenge Gamification Module
b) The Gadget Pool Gamification Module
2) Objects Module (in Augmented Reality or Gesture-Based Mode):
a) Flying objects in Augmented Reality Mode
b) Falling Objects in Augmented Reality Mode
c) Attract Floating Objects in Augmented Reality Mode
d) Attach objects in Augmented Reality Mode
3) Nature Elements Module
(in Augmented Reality or Gesture Based Mode):
4) Gesture Based Modules:
a) Moving Tiles Gesture Based Module
b) Window Shopping Gesture Based Module
c) Picture Smash Gesture Based Module
Novum Interactive is dedicated to enhancing your customer journey with amazing interactive content.
Get in touch to learn more about our interactive advertising and branding solutions.